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E.L. Robinson Engineering

E.L. Robinson Engineering

Full-service marketing for a full-service firm.

Overview

ELR initially reached out to us to help them solidify their company brand and create a compelling online presence. The ultimate goal was to promote the unique qualities of the company, distinguish them from their competition, provide strategic marketing oversight, and garner new business opportunities.

Our first objective was to create a marketing strategy that focused on growth protocols and establishing national brand recognition. Once completed, we redesigned their company logo, captured commercial photography, produced various videography segments, designed print collateral, and a custom website.

E.L. Robinson Engineering brand identity materials including letterhead, business cards, envelopes, pens, and a branded tube displayed on a gray background

Website Design & Development

ELR's website is based on a dynamic content management system (CMS) and serves as the key function within the overall marketing mix. The website is a compelling marketing tool but also provides practical services for project bid management, recruiting, and social media destination fulfillment. Additionally, we focused on advanced search engine optimization which successfully ranked them in organic searches for all targeted keywords phrases nationally.

View website →

E.L. Robinson Engineering website displayed on an iMac showing the homepage with Your Full Service Civil Engineering Firm headline and aerial image of a dam

https://www.elrobinsonengineering.com/ ↗

Three smartphones displaying different pages of the E.L. Robinson Engineering website on a teal background showcasing responsive mobile design

Commercial Photography

Two E.L. Robinson Engineering construction workers wearing white hard hats review blueprints on an outdoor job site
Aerial view of a multi-level highway interchange with curved ramps, yellow lane markings, and surrounding forested areas
Industrial concrete and steel bridge infrastructure under construction featuring yellow-painted support beams and exposed rebar reinforcement
Construction engineer in safety vest and hard hat operating a drone for bridge inspection beneath a highway overpass
E.L. Robinson Engineering white pickup truck on a large construction site with two safety-vested workers consulting plans at sunset
Large black corrugated drainage pipes laid on a dirt construction site with an orange excavator and earthwork in progress
E.L. Robinson Engineering worker in safety vest and hard hat at an active construction site with heavy equipment and earthwork

Video Production

“Mind Merge Design’s team members are true professionals. They listen to the client's needs and create an outstanding product. True professionalism at every turn.”
Randall Lewis, Vice President - E.L. Robinson Engineering

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