Screech Owl Brewery

What began as a hobby and a distant dream became a pursuit for the founders of Screech Owl. At the early stages, Screech Owl’s owners had the foresight to do things right from the start and knew that began with a solid brand image. They sought out MMD to create a compelling logo that would serve as the basis for all subsequent branding and marketing efforts for their brewery and restaurant.

For the SOB logo, we wanted to create a memorable and iconic brand that was flexible enough to work on labeling and various collateral placements. The screech owl symbol captures the essence of that species of owl’s personality in a creative and unique way. We kept the color palette very simple so multiple sub-colors could be used and not conflict with the overall brand.

We created a label design for the bottles, cans, and keg collars the was clean, concise, and overall brand-focused. This allowed us to modify certain select areas of the design with different colors to represent different brews. The result is a label that is easily recognizable, flexible, and distinguishable among competing brand label designs.