Upholding the ideas of precision, efficacy, quality, and affordability enables Pillar Innovations to deliver tailored solutions unique to meet each customers' needs respective to the industries in which they work. Founded in 2007, Pillar Innovations was derived from its parent company, Beitzel Corporation.
Why they hired us
Pillar Innovations has vast capabilities and numerous service offerings to a wide array of industries. Ironically, as good as this is, it was also the problem. Pillar struggled to accurately convey who they were and what all they did and for whom. We were first tasked to bring clarity and order to their communications followed by creating a marketing-based online presence.
What we did
We determined that the solution for the brand confusion was to make a distinction between capabilities and services. In doing so, that allowed us to present products and services as an extension of their capabilities and categorize them by specific industries. This approach provided the basis to design a logical website structure and compelling user interface that clearly communicated Pillar’s overall value to existing and potential customers.
Website Design & Development
Pillar Innovations’ customer base is global and so the need for a compelling website with rich content was a must. We refined content, created targeted brand messaging, performed advanced search engine optimization, and captured commercial photography. These elements paired with a dynamic content management system and custom website design services achieved the desired online presence.