E.L. Robinson Engineering (ELR) is a diversified civil engineering and planning firm with proven performance and established experience. They have successfully and creatively designed and completed top quality engineering solutions for over 40 years in multiple states.
Why they hired us
ELR initially reached out to us to help them solidify their company brand and create a compelling online presence. The ultimate goal was to promote the unique qualities of the company, distinguish them from their competition, provide strategic marketing oversight, and garner new business opportunities.
What we did
Our first objective was to create a marketing strategy that focused on growth protocols and establishing national brand recognition. Once completed, we redesigned their company logo, captured commercial photography, produced various videography segments, designed print collateral, and a custom website. All these elements combined, created an effective online representation that fulfilled all the strategic goals of the marketing strategy. Additionally, we focused on advanced search engine optimization which successfully ranked them in organic searches for all targeted keywords phrases nationally.
ELR's website is based on a dynamic content management system (CMS) and serves as the key function within the overall marketing mix. The website is a compelling marketing tool but also provides practical services for project bid management, recruiting, and social media destination fulfillment.
Over the years we have created dozens of videos focusing on everything from services, to project highlights, to employee profile analogy films.